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SEO Quick Tip: Rich Snippets & Microdata

on April 25, 2018

Seo Website Design Development Optimization


Rich snippets are structured data in your website's HTML markup. To put it simply, it tags the HTML on your site in a way that allows computers like search engines to understand the meaning of some of your content. If Google understands the meaning of your content better then they can display extra content in the search results listing that will increase your click through rate. In the following image you will see an example of images and the review ratings displayed as part of the preview description for a page. 

SEO Rich Snippet Microdata Search Results

Below is an example from our site of the usage of the LocalBusiness structured data in our footer. 


Get started on implementing rich snippets and microdata today with Google's rich snippet documentation.  While you are working make sure to validate your HTML with Google's structured data testing tool.

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