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LoadSys Branding

Brand Refresh for Custom Software Developers

LoadSys is a software development firm based in Chicago. They used the same logo the firm was founded on back in 2002. Recently, they asked to explore a new look for the agency, and see how they could better express their offerings to new and existing clients.


Loadsys Old Logo

Loadsys logo before the rebranding.


The new look

Loadsys Brand 01
Loadsys Brand 02
Loadsys Brand 03
Loadsys Brand 04

Example Branding Usage:

Loadsys Web 01
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