Best Instruments

BEST chose Left+Right to bring their personality assessment tools online and into the modern age. A user-interface was developed that was both familiar to existing BEST users while also working seamlessly across desktop and mobile devices.



The brand update included:

  • Developing a guide for color pallets, fonts, icons and various brand elements
  • Improving consistency across marketing materials, social media and the web application
  • Designing a custom icon for BEST using the faces element that had been used in the past



To accomplish a user-friendly interface on all devices, we focused our attention on the most important content first, with calls-to-action and links to find out more. Unnecessary content was thoughtfully hidden on the mobile application making navigation menus extremely intuitive.



The BEST Web Application’s user-interface was designed for multiple users including Participants, Assessors and Administrators. The product was designed for each of these users to easily access the most important information first. Participants can log in, select from their in-progress assessments to complete or review the results. Admins have custom tools and a clear breakdown of assessment scores. The interface was designed to be responsive and operate on multiple devices.

Are you ready to


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